WAYA, founded in 2023, is a fashion brand committed to serving African consumers while driving the growth of Africa’s economy. By blending contemporary style with local African trends, WAYA aims to redefine fashion in Africa and beyond.
WAYA serves customers in Africa in WAYA retail stores and on the WAYA E-commerce App.
Our Values
Made For You
WAYA is designed exclusively for Africa, prioritizing quality, affordability, and style. We value customer feedback to continuously improve and ensure the best experience.
Made in Africa
We produce most of our products locally, promoting economic growth and adhering to international production standards.
Value for Your Money
We offer the best products at competitive prices, delivering 10x value to our customers.
Best Shopping Experience
We make every customer feel special with exceptional service, free citywide shipping, and a money-back guarantee.